When do you think about the clothes you're going to wear today? A week before, a night before, or when you open ur eyes? It seems TBG's model for the Not For Sale collection likes to keep the wardrobe options open as long as it's Too Black Guys. Take in the video above and keep watch on your local TBG dealer for drops.

Mannnnn... if you aren't already a 30 Rock addict, it's time to get online and play catch up, it's already 3 seasons deep, so get on it. It's by far one of the stoooopidest comedies on TV with an incredible cast. We all know and love Tina Fei, Alec Balwin is an O.G. (word to Beetlejuice) but I've never seen him shine like he does as GE executive Jack Donaghy. However, the real surprise is Tracy Morgan playing a satirical version of himself in his SNL days. He didn't really come off of that hilarious back then, but his character Tracy Jordan kills me with his unpredictable blend of naivety and savant wisdom. We love Tracy even more because he has been repping LRG thoroughly from day one of this sitcom. Hence our brand new feature "Here Comes The Funcooker." Some highlights of classic Tracy Jordan hilarity teamed with trademark LRG freshness. In our first installment Tracy is rocking the dope "Dr.Huss" Zip Hoody from the LRG Holiday collection.

Keep it locked right here as we keep bringing that Funcooker flavour... We've got clips out the riznoof.

Must say that coming through with 60% of our Juno picks isn't that bad. We're not always perfect(don't ask about NCAA brackets). So the award show went down and Nickelback cleaned up, and Kardi grabbed two aswell, despite being absent due to his tour in Europe. The set design was dope, Russell ran weed jokes all night and if you're young you probably got a crash course in Canadian Rock n Roll history.... zzzz

Last week the Internet was blowing up with Pharrell Williams getting quite theatrical inside a Charles De Gaulle McD's. When rapping to the younger folks that hang in the office, we realized that they thought that this song was an original creation. We quickly pulled up the original double time flow from the 1989 commercial that probably inspired Das-Efx and Twista. Check both versions below

Original - 1989 Menu Song Pharrell in Paris, Airport

When was the last time you picked up a men's magazine such as Playboy? Considering the internet is Vegas to magazine's Disney, I'm betting it's been a while. So maybe it's time to check out the spread that features the latest lifestyle sneakers. Including, the Johnson Lo Suede from The Hundreds & Everybody Hi from Alife on ladies in lingerie. Considering the mainstream approach Playboy usually takes, these kicks are definitely bring a sharper edge to the bunnies. FYI, the mag got involved with local Chi-town boutique Leaders 1354.

The shoot team took a stroll to check the folks who rep RVCA @ their lifestyle photoshoot during fashion week. The crowd was into it from early and it was so packed we didn't even notice the VIPs in the building. Lately, we've been video taping everything even when it's dark, so check out our raw footage below. Shouts to Annalie & Chris, if you want to know more from the night click here.

RVCA S/S Toronto Fashion Week Photoshoot @ Strangelove from Shoot Life on Vimeo. [gallery]

Big Daddy Kane Intro @ The Phoenix, Toronto from Shoot Life on Vimeo.

20 years ago, Big Daddy Kane came through the game raw like sushi with his dancers Scoob and Scrap. Coming back to Toronto to rip up The Phoenix with half his dance team was still enough to keep the crowd going full throttle for his hour set. Performing tracks like Ain't No Half Steppin', Raw, & Warm It Up Kane to mention a few. Not to mention he still has his steps together, check the videos below and make sure you check him if he passes through your vicinity.

Scoob Lover Dancing W/ Big Daddy Kane @The Phoenix, Toronto from Shoot Life on Vimeo.

Big Daddy Kane Dancing Encore @ The Phoenix, Toronto from Shoot Life on Vimeo.

Production duo North America South America or more commonly known as N.A.S.A. has been flying just under the radar at Shootlife. We finally, got a chance to take in their video with the hipster trinity of Lykke Li, Santigold & Kanye West. No clue, how this happened, but it did and it's a quarter to epic. Take in the video from space!